Financial Management Essay Example | Topics and Well Written Essays - 1750 words

Money related Management - Essay Example The general standards are not followed to the letter rather they are applied in soul. Coming up next is a short rundown of probably the most significant Rules: Favorable arrangements are restricted and won't be given to chosen investors. Same data must be given to all investors. The backer is answerable for the substance of takeover handouts by joining an announcement assuming liability for the substance. All figures identifying with benefit and valuations of advantages must be accounted for on by proficient level counselors and be made according to determined principles. On the off chance that any dubious or wrong proclamations have been made, at that point they should be quickly corrected by method of open declaration. On the off chance that an offer has been made, at that point it must be brought to the consideration of both the staff of offeror and the offeree. Each one of those activities which may baffle the proposal during the offer creation process by the objective organizati on are commonly denied except if investors favor these plans. The exposures of dealings in applicable protections during an offer have set up tough prerequisites. B. Distinguish and analyze the monetary purposes behind acquisitions and mergers and talk about why the normal financial advantages may not be reached. The financial purpose behind acquisitions and mergers depends on the possibility that there are two separate organizations alone they have restricted potential and can offer constrained benefit on investor speculation consequently the essential spurring power for getting an organization is to create more prominent investor esteem for the investors. The advocates of acquisitions and mergers are of the view that one separate organization on its own has less worth however when two organizations are combined they become increasingly important. It can likewise make more noteworthy cost effectiveness by means of economies of scale, can enlarge the company’s benefits throug h increasing a more prominent piece of the pie and expense additions can likewise be produced. This rationale is engaging organizations during attempting times state a monetary downturn. Those organizations with a solid money related base will move to obtain rival organizations to guarantee a progressively serious, cost-productive organization. By obtaining or converging with different organizations they will would like to achieve a bigger piece of the pie or to accomplish more prominent proficiency state by procuring a specific innovation or creation process (Sloman and Sutcliffe 2004, pp. 325-330). Because of these likely advantages, organizations focused for obtaining will regularly consent to be gained when they know their going concern status is in danger. The normal advantages of acquisitions and mergers may not tolerate natural product provided that we were to take a gander at authentic patterns they affirm that generally 66.6% of huge merger’s worth will decay on the securities exchange because of its bullish pattern or that both the organizations who have blended have diverse corporate societies. One reason that an obtaining or merger fizzles is a direct result of the imperfect goals of the gatherings in question. They may be establishing merger or procurement since one of their rivals has experienced a merger, which pushes top administrators of different organizations to impersonate this move and whenever this happens chances are the merger may regularly have more to do with looking for wonder as opposed to seeking after business technique (Maps of

German Buying Habits

German Costumer’s Buying Habits Online According to figures discharged by the German Association for Consumer Research (GfK), 34. 1 million German purchasers purchase product or administrations on the Internet (2010). Among the most well known buys are books, garments, travel and show passes, and vehicles. Not at all like in other European nations where there is a hesitance toward web based shopping by seniors, practically 50% of Germans between the age of 50 and 69 purchase stock on the Internet. Dynamic The Internet likewise assumes a significant job with regards to dynamic among German consumers.Before purchasing product or administrations,, they as a rule counsel the web for data and to look at costs. The least expensive bidder isn't generally the victor; neatness, simple return choices, maintainability and nature of the item are more significant in the dynamic than the cost. Global Shopping German buyers don't really pick German items. The most famous online merchants in Germany are eBay and Amazon, with their worldwide networks. Food and wine, customer gadgets, and even vehicles are among the most well known imported article. Corporate Social Responsibility 4% of buyers need to see progressively moral conduct. Furthermore, they consider both the administration and brands responsible to convey; up 34% contrasted with 2007 for government and up 23% contrasted with 2007 for enterprises. Little corresponds to dependable in our respondents minds. 68% said private ventures act progressively dependable. By unmistakable examination just 16% idea large business could be mindful, independent of part or birthplace. National pride and ‘Made in Germany’ keep on picking up importance in the region of CSR. 52% of purchasers accept national brands are increasingly mindful, except for the budgetary services.This is apparent by their decision of the Top 5 most capable brands (all German): Landliebe, DM, Bosch, Audi and Tchibo. By examination, 37% trust European brands act dependably, 18% for UK brands, 11% for USA brands, and just 7% for brands from Asia. Organizations and brands are an essential piece of German culture. What's more, all things considered, society admires them to discover the arrangements. 47% of Germans consider this to be a basic factor for their image decision (up from 43% in 2007) As we have expressed previously, solid brands that take part in CSR activities that dovetail with their contributions are better situated to receive the benefits. Furthermore, the exploration backs it up.

What is Schema Markup and How to Use it in Blogger

What is Schema Markup and How to Use it in Blogger Schema Markup is widely used on website and Blogs but few of us know about Schema Markup. Dont worry I am not explaining any monotonous thing for you. Schema is very important for any website and blog for getting greater visibility on search engine. Search engine is a simple robotic machine. And it cant do without any preset order. Suppose programmer has instruct the search robot to find out the all posts where image is missing. As a result, search robot will start search only missing images from your website and blog posts. And often there are a chance that search robot will fail to detect your post image from your blog. This can be happen due to not recognized coding by website designer. But there are so many search engine how a website and blog designer will help search robot to detect your content according to different search engine? What is Schema.org or Schema Markup? A solution has evolved in 2011 because the giant search engine Bing, Google and Yahoo collaboratively created and support a common set of schemas for structured data markup on web pages which is known as Schema.org or Schema Markup. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Schema Markup use vocabulary along with the Microdata, RDFa, or JSON-LD formats to mark up website and Blog content with metadata. And Schema Markup helps search engine spiders and other parsers to recognize the meaning of the sites (e.g. content, image, videos, etc). What types of vocabulary Support on schema.org? Schema Markup use large vocabulary including older formats such as Microformats, FOAF, GoodRelations and OpenCyc. You will see Microformats in Google webmaster tools while using Google Blogger. Under Microformats the most dominant representative is hCard in the Website and blog. On the other hand, RDF applications can use Microdata2RDF service. What types of rich snippets and Knowledge Graphs appear in Google search results? There are three main things you have to point out about Snippets, Rich Snippets and Knowledge Graphs. Snippets: While any users make query in search result then few lines of text that appear under every content link on search engine result page. Rich snippets: This is required for better structured webpage and Blog. If Google robot can understand your webpages content, then they can display special rich snippets for that page in search results. Knowledge Graphs: This is similar to rich snippets, if Google has a better understanding of what your webpage is all about, then they will display a summary information box on the right side of their search results for relevant keyword queries. But for this your site must be well structured. And the above 3 things will appear on search engine if your site followed proper schema.org markup. How to Validate data mark up? For validate data mark up we can use some data markup validator tools. Almost all major search engine has its own Structured Data Testing Tool. You can use any one of the below- Google Structured Data Testing Tool https://developers.google.com/structured-data/testing-tool/ Bing Markup Validator https://www.bing.com/webmaster/diagnostics/markup/validator Yandex Microformat validator https://webmaster.yandex.com/microtest.xml How to Use schema.org Markup on Blogger Site? This is very easy to use schema.org Markup in Blogger template. Just you have to convert few lines, such as Blog Hader, Body, content-wrapper, sidebar, footer etc. If your template dont use Step 1Go tohttps://www.blogger.comand Sign in to your account Step 2FromBlogger Dashboardclick on-Template -Edit HTML Step 3And locate thenavor navigation code from your Blogger template and replace it by below markup. nav id='topnav' itemscope='itemscope' itemtype='http://schema.org/SiteNavigationElement' role='navigation' Step 4Again find body and replace it by below markup body class='index' itemscope='' itemtype='http://schema.org/WebPage' Step 5Similarly find header or header-wrapper and replace it by below markup div id='header-wrapper' itemscope='itemscope' itemtype='http://schema.org/WPHeader' Step 6Similarly find Content-wrapper or main-wrapper where your Blog post contains and replaces it by below markup. Remember code can be varying among templates to template. div id='content-wrapper' itemscope='itemscope' itemtype='http://schema.org/Blog' role='main' Step 7Again find markup line like below div class='post hentry uncustomized-post-template' and article class='post hentry' expr:id='data:post.id' And replace it by below markup line- div class='post hentry uncustomized-post-template' itemscope='itemscope' itemtype='http://schema.org/BlogPosting' And article class='post hentry' expr:id='data:post.id' itemscope='' itemtype='http://schema.org/BlogPosting' Step 8Again find the below code div class='author-profile' itemprop='author' Replace it by below markup span class='fn author' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person' Step 9Locate div id='sidebar-wrapper' and replace it by below code div id='sidebar-wrapper' itemscope='itemscope' itemtype='http://schema.org/WPSideBar' Step 10Again Locate your Blog footer section footer id='footer-wrapper' and replace it by below code. footer id='footer-wrapper' itemscope='itemscope' itemtype='http://schema.org/WPFooter' I hope now your Blog is under Schema Markup structure. Be careful about using markup file. After adding each line of Schema markup codes use Schema markup validator to check your Blog or webpage. Before and after adding every line take a backup of your Blogger template. If you need any further help then feel free to leave a comment below. Thank you.

The Victimization Of Women Through Rape - 1875 Words

The victimization of women through rape has been noted to be prevalent due to their weak protective behaviors. Research conducted by Fisher, Cullen, and Turner (2000), also note that self-protective behaviors by victims may be a key influence to the outcomes of the sexual violence. In this context, Fisher et al. (2000), indicated that women are constantly using physical protective actions, such as fleeing and fighting back but these two actions grant them a rare chance of escaping from the victimization act. Other aspects of the social arena include: attacks, which occur at night, the use of weapons, and attack by close partners. Consequently, all of these aspects make the women less likely to fight back. Thus, this clearly indicates that women and girls should be extremely cautious when it comes to social matters, especially aspects commonly associated to that of victimization. In addition, in the report compiled by Fisher Cullen, and Turner (2000), regarding the sexual victimization of college girls, there seems to exist some tangible evidence that school girls are also at risk of victimization. Correspondingly, this report states that sexual victimization of female students has risen significantly in the last decade. Thus, there seems to exist some clarity that the victimization of women has its roots from the victimization of girls. In addition, this report states that colleges, universities and other institutions of higher learning are not free from the vice, since itShow MoreRelatedSexual Victimization And The Campus Climate Survey Validation Study843 Words   |  4 Pagesfocus on the prevention of and the response to campus sexual victimization. Campus crime statistics were to be made publicly accessible in efforts to increase transparency between universities and students. Rape figures collected from postsecondary institutions have been increasing s ince data collection began in 2001. As of 2014, four-year or above public, private non-profit, and private for profit U.S. postsecondary institutions reported rape figures of 2,114, 2,167, and 27, respectively (U.S. DepartmentRead MoreEssay on Sexual Victimization of Women1160 Words   |  5 PagesAccording to a statement addressing the sexual victimization of college women The Crime and Victimization in America states that, â€Å" One out of four women will be sexually assaulted on a college campus.† This disturbing fact has not minimized throughout the years, instead it is continuing to worsen throughout college campuses. Sexual assault is not an act to be taken lightly. Society must stop pinpointing the individuals who commit these crimes one by one, but rather look at the problem as a wholeRead MoreVictimization in Margaret Atwoods  ¡Ã‚ §Rape Fantasies ¡Ã‚ ¨880 Words   |  4 PagesRape Fantasies: Female Victimization Margaret Atwood ¡Ã‚ ¦s  ¡Ã‚ §Rape Fantasies ¡Ã‚ ¨, a monologue of a woman discus her concern about the topic of rape, demonstrates the power struggle between men and women and how female are victimized by the society. Furthermore, Atwood talks about the importance of having  ¡Ã‚ §voice ¡Ã‚ ¨ as a power or solution to victimization. In the story, there is an exploration of female vulnerability, and victimization in the rape fantasies. Atwood through using the voice of the first-personRead MoreRape Crisis Centers For Women1704 Words   |  7 Pages Rape Crisis Centers SER 101: Kevin Garganta Pierre Sophy Fall 2016 â€Æ' Abstract This research is focused on rape crisis centers for women who have been sexually abused or raped. Some survivors of rape and sexual abuse require the assistance of rape crisis centers to try and gain back control of their lives. Some women may require long-term counseling as a result whereas others do no. Whichever the case, with such a high number of survivors, the help must remain readily available. Read MoreSexual Assault Against Women Essay953 Words   |  4 Pagesagainst Women I choose this topic because sexual assault is one of the most offensive crimes committed in our society. Not only is it a threat to the community, but it has a physically and psychologically effect on the victim in many ways. For the last couple of decades, sexual assault, rape, and child molestation has become the focal point of public concerns today. According to a 1993 National Crime Victimization Survey conducted by the U.S. Department of Justice, about 500,000 rapes or sexualRead MoreMEDIA VIOLENCE Essay1374 Words   |  6 Pageshumanity and animals. Particularly the portrayal of women associated with violence is often depicted with battering, rape, prostitution; the â€Å"good girl† verses the â€Å"bad girl† and the murder of a female character. Through chiaroscuro drawing (An art term for sketching with different tonalities of black and white), I have created my own representations of women in film and television that are common depictions of violence against women. Aesthetically, through a visual analysis of my piece, there are a numberRead MoreMale Victims Of Female Victims938 Words   |  4 Pagescommonly known is because victims blame themselves. Male victims of rape, like female victims, are likely to be blamed by others for their own rape (Anderson, 2004). When victims blame themselves multiple questions run through their mind to where in the end they blame themselves for the action occurring and not want to tell anyone due to fear of embarrassment. Due to stereotypes, multiple studies have shown that male victims of rape are being blame for their assault. Male victims tend to be blamedRead MoreCampus Rape And Sexual Abuse1573 Words   |  7 PagesSean Mutlu IGE 220.06 Prof. Gwen D’Arcangelis 6 November 2014 Campus Rape For most students fresh out of high school, college provides a fresh new experience free of the restrictions present while living under your parents roof. Life on a college campus provides not only the means to develop intellectual skills that are necessary to join the workforce but also the means to become a fully functioning independent member of society. Many social traditions are common on all college campuses and oneRead MoreIntimate Partner And Sexual Violence1555 Words   |  7 Pagesreport of the National Intimate Partner and Sexual Violence 2010 survey, will provide statistical information on victims who experienced one or more violent crimes from their husband, wife, boyfriend or girlfriend. These crimes arrange from stalking, rape, to physical and mental abuse. It will examine the impact of intimate partner violence on gender, race, and ethnicity. This report will give an overview of health consequences and the implications for prevention for Intimate Partner and Sexual ViolenceRead MoreA Deeper Understanding Of Underlying Issues Within The Student Body1104 Words   |  5 Pagesinstitutions do not have a proper system for administering the sexual assault crime or act of rape. Although authority figures, including campus police and staff members, do their best to get involved and prevent such devastating events from occurring, sexual abuse continues to take place behind closed doors. With an ever-growing population and University entry rate, students are at greater risk than ever before. Rape is a sparsely reported to law enforcement. Fear of disbelief, lack of dedication to the

An Question Of Academic Integrity - Free Essay Example

Sample details Pages: 2 Words: 488 Downloads: 8 Date added: 2019/05/08 Category Society Essay Level High school Tags: Integrity Essay Did you like this example? From many years collages have face cheating and plagiarism issues all over Canada and mostly collages were not able to decide that how should we take this because collages did their best to make the students understand the subjects but many students were bond to cheating , they did not want to work hard and succeed in spite of that they wanted to copy other students work. Many institutes faced these types of problems and all this led to the making of Academic Integrity Academic Integrity is the moral code or ethical policy of academia. This includes values such as avoidance of cheating or plagiarism; maintenance of academic standards; honesty and rigor in research and academic publishing. Many collages, school and universities have been enforcing this on their students and this plays an important role in students life and it also nourishes the reputation of that respective institute. These rules and regulations try to make an impression on students mind that cheating is not good for them and all that strictness also gives them a sense of fear that pulled them away from copying other students work and it not only helps the student who cheats but it also gives the student a lesson who makes him cheat because the rules are same for both the people who cheats and also for who makes him cheat. Don’t waste time! Our writers will create an original "An Question Of Academic Integrity" essay for you Create order After all this restrictions and rules, the fundamental academic work you will do will reflect youre your responsible behavior and honesty. And occasionally you will fell. Overwhelmed by the amount of work you need to accomplish, it may give you a lot amount of stress because sometimes you have to submit many assignments at a time but after all the work will be done by your own knowledge then you will feel confident about the work you did and it will pay you sooner or later because knowledge is one thing that will always help you. Its always for you own good One of the disadvantages of Academic Integrity is that it requires the comprehensive support of management to be effective. If the members of the management decide to apply their own version of ethics to the way they manage their subjects, then the clash of principles can cause confusion in the schools. For example, a teacher decides to give marks to the person who is plagiarizing others work then it is a harm or if she is not stopping the student who is cheating in the test then it is unfair to other students and also to the career of the student who is cheating. These kinds of things happen to undermine the whole system. The other disadvantage of this is that developing, implementing and maintaining an ethics compliance program within your organization can be expensive and time-consuming. Ethics policies need to be continually updated to reflect the changes in the collage laws and changes in your company culture as the organization.

The Success And Failure Of Change - 922 Words

IV. Evaluation: (20%) 800 Explain and justify whether you consider the change to have been a success or some kind of failure (if the latter, state which kind). If possible, make use of your earlier outline of costs and benefits. Understanding the success and failure of change. We could classify the failures of change as follows (Richard Duncombe handout Session 3, page 9): 1. Total failure 2. Partial failure 3. Sustainability failure 4. Replicability failure 5. Moral failure According to all the change assessments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. The Reform Corner programme builds and plans with the aims to address those problems that mentioned above in the problem statement, even though constraints also occurs during this programme implemented.†¦show more content†¦In the other words there is a stereotype of people’s motivation of learning that very low. However, the positive sides of the forum are related with its contents that quite varied and another thing is the role of the IT (source from recapitulation of the records/notes of Reform Corner program). A low motivation on learning could be identify as one of form of soft resistance to change. To overcome the resistance to change, in the same view with Kanter (1983) what have been done in the ministry was wear the people down, by choose them become the agents of change. Instead exclude them from the change process , instead actively involve them in the process of change, become agent of change enforce them to be the first to do the change and give real example to other officials. How does the outcome of change fit with your change assessment. How effective was your change assessment model/theory in predicting the actual outcome of change, and uncovering the reasons for success/failure? In retrospect, what lessons have been learned? Are there ways in which the change could have been handled better? Does the case suggest any lessons for the change assessment model you have utilized? Sharifuddin et.al. (2004) argument might true, relatively very little information on knowledge management in the public sector, and even less in developing countries, KM forum in Indonesia start

Marketing Plan for New BMW M4 CS Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan for New BMW M4 CS. Answer: Overview Over the years the BMW Company has established itself as one of the worlds leading provider of elegant high-performance cars. The company will be releasing its new BMW M4 CS on the fourth quarter of the year 2017 and the car promises to deliver on all fronts in which the BMW brand is famous for (BMW M4 CS, 2017). The M4 CS is a part of the BMW M GmbH model of cars that keep the companies tradition of high performance, elegantly designed luxurious vehicles. The origins of the M4 CS can be traced back to the BMW M3 Evolution of the popular E30 Series (Dolor, 2017). To ensure high standards of quality and that the car maintains its ascribed value, the production run will be limited and implying that the model will not be mass produced. The gene of the BMW M4 CS from the BMW M4 GTS line is seamlessly united with the operational day to day suitability of the popular four-seat BMW M4 Coupe (Dolor, 2017). With a complete integration of M series technologies and elegant aerodynamic lightweight carbon fiber parts, the M4 CS can effectively complete the famous North loop of Nrburgring in 7.38 minutes without affecting its performance (Dolor, 2017). This car promises to redefine the concept of high performance in the street. Based on the information available on the M4 CS andBMW marketing data, this paper will provide aneffective marketing plan for the BMW M4 CS. In developing the marketing plan the paper will integrate elements of the marketing concept, therefore, ensuring the delivery of an all-rounded marketing strategy for the company to employ. Marketing Objectives In the development of an effective marketing plan, the company needs to first establish its marketing objectives. This will serve to ensure that the marketing plan is in line with the companys marketing objectives. Due to the fact that the BMW M4 CS series is a new product in the market: The first objective of an efficient marketing plan should be to identify the target market for the product. This will enable the company in developing an efficient customer acquisition strategy. The second objective for the company should be to the development of brand awareness. This entails educating the target clientele base on the existence of the car. The third and final objective should be obtaining sales. Identification of Target Market The BMW Company utilizes a single segment marketing strategy (BMW Segmentation, Targeting, and Positioning, 2017). In this strategy, the company develops high-end vehicles which are sold to a wealthy clientele base (BMW Segmentation, Targeting, and Positioning, 2017). As indicated in the introductory section of the paper, the BMW M4 CS is a high-end luxury car that was designed and developed with the principles of the BMW brand in mind. With a price tag of $211, 610 before on-road costs which stand at $80,000, the company should primarily target its high-end clientele consumer base which consists of individuals in the upper-class echelons of society (Tripolone, 2017). This is largely due to the fact that a significant percentage of the society would not be able to afford the car given its off-road maintenance cost. The sporty interior which serves to contribute to the athletic exclusivity of the car also serves to make it suitable the company to target wealthy individuals who are sports lovers. Based on the information provided above it is logical to conclude that the target market for the company should be men and women who are aged between 28-50 years and exists in the upper-class regions of society. Brand Awareness Once the organization has identified the target market for its product, the next step in any effective marketing strategy is informing the target market of the existence of the product. In doing this the organization seeks to educate the consumer on the benefits of the product and why he/she should acquire the product (Baker, Saren, 2016). This section of the paper will provide a discussion on the various ways through which the company can be able to reach its consumer base, the type of message the company should communicate and the manner of persuading the consumer to purchase the product. Communication Medium Communication mediums are decided upon based on the target clientele base that the company seeks to sell its product to. Based on this, the company should utilize both conventional and non-conventional media in marketing the BMW M4 CS. Under the umbrella of conventional media, the company should utilize both T.V advertisements and magazine publications. Studies into vehicle sales have revealed that the use f television advertisements are one of the most effective avenues of marketing as through this avenue the company is able to exhibit the vehicle in its operational state (Kretchmer, 2004). The use of television advertisements will also enable the company to communicate to a significantly larger clientele base. Studies into consumer marketing have also revealed that a significant percentage of individuals who are aged 45 and above learn about new products primarily from television advertisements. The BMW M4 CS can also be marketed through magazine advertisements. According to the studies on vehicle sales, advertisements through magazines are the second most popular avenues through which motor vehicles are sold due to a large number of car lovers who subscribe to these magazines. The company can also market itself through social media platforms like Instagram where a significant percentage of young wealthy individuals interact. By marketing itself in social media platforms and websites the company will be able to effectively educate the target consumer base on the BMW M4 CS and as a result increase awareness of the product. Message Another integral element in marketing is the type of message that the company communicates to the consumer. The message is important as it helps to educate the target clientele base on the various features of the products and why they should purchase it. In developing the message the company should consider the five marketing concepts and how they relate with the product being sold. This section of the paper creates a marketing message for the BMW M4 CS that incorporates the five marketing concepts. Product Concept The primary idea behind the product concept of marketing is that consumers are more likely to favor products which are highly affordable and available (Dibb et al., 2005). However, in dealing with luxurious goods (goods of considerable value) the product concepts holds that the market is more likely to favor goods that are exclusive and expensive (Atwal, Williams, 2017). Based on this and the fact that the BMW M4 CS will be on a limited production run, it is logical to conclude that with regards to the production concept, the message for the M4 CS should be exclusivity. Studies into the purchasing behavior of the rich have revealed that the more limited a particular product is in the market the more appealing the product will be to them (Vigneron, Johnson, 2009). Therefore by limiting the production run for the vehicle, the BMW company will make the car more appealing to the wealthy. Launching the product under a limited production line will also serve to inflate its ascribed value as not a lot of people will be able to acquire one. This will ensure that the price tag that the company has set on the car is not watered down due to buyer apathy. Product Concept The principle of product concept holds that consumers are more likely to favor products that provide the most in terms of performance, quality and innovative feature (Houston, 2016). The BMW Company has developed a reputation for delivering quality products that have the latest in innovation and are capable of performing exemplary (Fournier, Dolan, 2007). These attributes have also been impacted on the BMW M4 CS which as indicated is capable of completing the North loop in 7.38 minutes without affecting its operational usability. This is considered to be quite impressive with regards to the car's performance. The car is also capable of accelerating from 0-100km/h in 3.9 seconds with a maximum power output of 338(460)/6.250* kW (Dolor, 2017). The performance of the car is also enhanced by the fact that it utilizes a high-performance M TwinPower Turbo 6-cylinder inline petrol engine that has a torque capacity of 600 Nm making the BMW M4 CS capable of reaching top speeds of 280km/h (Dolor, 2017). The cars high-performance levels are also driven by its electromechanical M Servotronic steering, a sporty M double clutch system and the Active M Differential (Dolor, 2017). These innovations make the car perform exceptionally both on the road and on the track. Based on this it is logical to conclude that the BMW M4 CS meets all the criteria set by the product concept and thus the message should emphasize its performance, innovations and the quality of the car. Marketing Concept The marketing concept holds that for an organization to achieve its goals it needs to be able to know what the target market requires and delivering the product in a manner that is better than the competitors (Foreman, Money, 2015). Over the years, the BMW company has established itself as a major player in the luxury automotive sector and as a result of this, it has been able to develop an in-depth understanding of the needs of consumers who occupy the high-end segments. The BMW M4 CS is an upgrade of the existing BMW M4 series. The decision to develop the M4 CS was made after the organization conducted in-depth research into the needs of the consumer segment it was servicing with the M4 series. Based on this it is logical to conclude that the BMW M4 CS is capable of effectively satisfying the needs of its target consumer base in a manner that is better than that of the existing competition. Sales concept The sales concept holds that clients will not purchase enough of a companys products unless the company undertakes a large scale promotion and selling campaign (Armstrong et al., 2015). However, this concept does not apply when dealing with products that are under a limited production run. Products under a limited production run are not meant for the mass market but a select category of individuals and as a result of this, there is no need of engaging in massive marketing campaigns. When selling the BMW M4 CS, the company should focus more on establishing relationships with its targeted clientele base than on sales transaction. This will help ensure the product appeals more to the targeted high-end clientele base. Studies into the purchase behaviors of wealthy individuals have indicated that wealthy individuals prefer organizations that seek to establish long-term relationships with them than those whose primary objectives is to make sales (Kapferer, Bastien, 2012). Making Sales The final step of any effective marketing plan is determining how the company would make the sale to the consumer. To determine how a company should best sell its products one review the products positioning in the market, the targeted consumer base and the market in which the company operates. As already indicated in the paper, the BMW M4 CS is meant for a limited high-end clientele base. The company has positioned the product as an exclusive high-performance vehicle that is for the wealthy individuals in society. Based on this, the BMW M4 CS should be sold in car dealerships that cater to a high-end consumer base. This will ensure that the car is sold in an environment its target clientele base can be found. The product should also be sold on a made to order basis where clients purchase the cars when they are still on the assembly line. This has proven to be an effective marketing strategy for high-end products as the manufacturer is able to customize the product to meet the specific clients requirements (Chandon, Laurent, Valette-Florence, 2016). Finally, the car should be sold in markets that are known to have a demand for high-end vehicles and where the company already has a market presence (Oliver et al., 2010). Some of the countries where the BMW M4 CS can be sold are Dubai and the greater Middle East region, China, the U.S, and Russia. By focusing on these countries the company will be able to achieve success with the marketing of the BMW M4 CS. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Chandon, J. L., Laurent, G., Valette-Florence, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on Luxury Marketing from Tradition to Innovation.Journal of Business Research,69(1), 299-303. Vigneron, F., Johnson, L. W. (2009). A review and a conceptual framework of prestige-seeking consumer behavior.Academy of Marketing Science Review,1999, 1. Foreman, S. K., Money, A. H. (2015). Internal marketing: concepts, measurement and application.Journal of marketing management,11(8), 755-768. Dibb, S., Simkin, L., Pride, W. M., Ferrell, O. C. (2005).Marketing: Concepts and strategies(p. 850). Houghton Mifflin. Fournier, S., Dolan, R. J. (2007).Launching the BMW Z3 roadster. Harvard Business School Publishing. Oliver, J. D., Rosen, D. E. (2010). Applying the environmental propensity framework: A segmented approach to hybrid electric vehicle marketing strategies.Journal of Marketing Theory and Practice,18(4), 377-393. Kretchmer, S. B. (2004). Advertainment: The evolution of product placement as a mass media marketing strategy.Journal of Promotion Management,10(1-2), 37-54. Kapferer, J. N., Bastien, V. (2012).The luxury strategy: break the rules of marketing to build luxury brands. Kogan page publishers. Tripolone, D. (2017, July 31). New BMW M4 CS price revealed. 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